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Brand: Andy Goldman
Brand: YOU. What do you stand for? What makes you, you? Starting this week, I’ll be posing that question to great professional brands, like HBO’s Andy Goldman. It only took minutes for Andy to capture...
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The Brand Experiment
Social media means that for the first time, consumers can be so honest and open. They can tell you when you suck and that can spread everywhere. Their CEOs hate it, but in actuality, it’s gold....
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Consider Paella
Really, it’s a great dish. Tomatoes, seafood, flavorful rice. What’s not to love? Okay, maybe the ridiculous cost of saffron (it takes something like a million flower blossoms to make one saffron...
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It’s You.
“Why do people want to work with you?” “I have significant experience in these types of projects and demonstrated evidence of execution from start to finish.”“Great, now why do people want to work with...
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Brand: Jerry Leo
If all I watched was Top Chef, The Millionaire Matchmaker and Inside the Actors Studio, I’d be a happy couch potato. And, I’d only need the “Bravo Channel” package from Comcast. From a channel that...
View ArticleWhat’s Your Place?
I had a great discussion over dinner last night with some friends about the “place.” The one place that makes you feel most at home–the place that is the core of who you are. For one it was Prague,...
View Article8 People Who Changed My Life in 2011
I could and should be looking ahead and making resolutions for 2012. But before I do, I’m looking back. And for good reason. I’m about to return back to my entrepreneurial roots as a talent strategy...
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Your Employees Are Your Brand
A company’s brand is only as good as its perception in the market. And the same goes for an employer brand. This week my former employer, Marriott International, moved up to #57 on Fortune’s Best...
View ArticleYour Brand Promise Means Nothing…
…Without Delivery. That’s the proposition I make in my latest Forbes blog. Think the hurricane hit people hard? Try the brand promises that were made, and not delivered upon by brands like Bank of...
View ArticleWhy You Should Care About Candidate Experience
We’re marketers. That’s what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand....
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Meet exaqueo
It’s often said that companies — especially consulting firms — don’t take the advice they dish out. Well, we’ve broken that mold at exaqueo. We have core values and work rules just like we build for...
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